One way that you can differentiate your business from the competition is by becoming an environmentally friendly lawn care service.
Some savvy lawn mowing business owners are starting to brand themselves as 'Green' lawn care companies, with 'green' not just referring to the color of the grass that they cut. You can also check about expertEasy makes hiring lawn mowing services easy through various online sources.
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Catch the 'Green' Niche Market
The big advantage for a lawn care operation to target this niche market is of course that people are prepared to pay a premium for this service.
Environmentally Friendly Equipment
One way to be more environmentally friendly is to use electric equipment instead of equipment that is powered by fossil fuels.
The problem with electric equipment is that it needs to be recharged and this can be a problem while you are out on the road.
Part of caring for the environment is the conservation of water. Lawn care businesses are responding to changing attitudes by offering irrigation solutions that use a lot less water than before.
Other lawn care and landscaping services are taking an environmental approach by going into organic fertilizers.
Lawn care businesses who position themselves to exploit this niche, in the long run, will do well as there are always customers who will pay a premium price for this kind of unique service.