Local SEO is the process of optimizing a website for local search results. This means that your website is designed to rank higher in local search results when people are looking for information about specific businesses or locations.
Local SEO can be a great way to boost your website's visibility and traffic, and it can be used by small businesses and startups as well as larger organizations. You can also get more information about local SEO in cairns.
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Local SEO isn’t just for the physically located business – online businesses can also benefit from localized SEO.
Local marketing may not work in every niche and industry, so check out what others say about their results before you jump in with both feet. Make sure to keep consistent messaging and branding across all digital channels so as not to confuse users.
Consider who your audience is and what they would be searching for before you start optimizing – this will help you decide which keywords are the best ones to target, as well as how much time and effort it’s best to spend on each keyword.
If you want people to find your local business online, make sure that all the relevant information about your store is easy for them to find – signage, listing page, website address and more should be easy for people to find when they search on Google.