Marketing is one of most extremely variable and potentially costly sector for all businesses. Especially for small companies and startups, keeping a full-time Marketing Director and support staff trained on the latest trends can be a major challenge.
In this "new normal" economy of rethinking the old ways and learning to do more with less, many savvy business owners are thinking outside the box by going for in-house marketing departments and hiring on-demand or outsourced marketing departments.
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Hiring an outsourced marketing department is not the same as contracting with a large advertising firm. Instead of being locked into hefty contracts and sold large packages, business owners who partner with outsourced marketing departments (sometimes called "on-demand" marketing departments) get the benefits of a big ad agency without the big price tag.
They get high-end talent, the resources of a large company, excellent scalability, workflow flexibility, project management, and substantial savings.
Perhaps most importantly, business owners who chose this route are able to access a far greater talent pool than they would ever be able to otherwise. That is, an outsourced marketing department serves dozens of clients and can afford to hire the top minds in their field, whereas a smaller business would not be able to afford the salary such an expert demands.
Better than that, instead of accessing just one expert, clients of outsourced marketing departments get access to entire teams of outstanding marketing experts because they're not hiring these experts in-house, but rather simply paying for them when their expertise is needed.